Mobile Marketing

Mobile seems to be the hottest new marketing opportunity, and all indications point to marketers shifting some budget dollars to this very targeted, measurable and more cost effective medium in favor of traditional media. The Mobile Marketer newsletter offers some great resources for mobile commerce and mobile advertising. Most important, depending on the population and number of mobile users in your hospital's service area, you will want to have a useful mobile site so consumers can access pertinent information from your website, like phone numbers and directions. Hospital marketers should also consider targeting younger users via mobile for outpatient services and elective procedures. Appointment reminders would also be another great differentiator.